About MetaMorph:
We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360°
About our client:
A healthcare technology organization that provides digital diagnostic solutions and remote care services, helping healthcare professionals deliver faster and more accurate patient care.
Role Overview:
Client is looking for a Growth & GTM Manager, Consumer Health to lead the go-to-market
planning, launch execution, consumer acquisition, funnel management, and early growth of its
emerging B2C healthcare offerings.
This role is meant for someone who can take a consumer health product from early market testing
to structured launch and growth. The person should be comfortable working across strategy,
marketing, consumer insights, performance campaigns, partnerships, content, inside sales,
customer journeys, pricing experiments, and conversion optimisation.
The ideal candidate should be a hands-on growth operator who can understand the consumer
problem, identify the right target segments, define the right positioning, build the acquisition
funnel, run experiments, and convert early traction into repeatable growth.
This is not a pure marketing role. It is a business growth role that connects product, consumer
behaviour, campaign execution, sales conversion, customer experience, and revenue outcomes.
Key Responsibilities:
- B2C GTM Strategy
- Consumer Segmentation and ICP Defination
- Consumer Acquisition and Growth
- Positioning, Messaging and Campaign Planning
- Funnel Management and Conversion Ownership
- Inside Sales and Customer Journey Coordination
- CRM, Data and Growth Analytics
- Cost Optimisation and Unit Economics
- Partnerships and Channel Development
- Launch and Experimentation
- Cross-Functional Collaboration
- Consumer Insights and Market Feedback
Ideal Candidate:
- 4 to 7 years of experience in growth, GTM, consumer marketing, digital marketing, revenue growth, category growth, or business growth roles.
- Prior experience in B2C growth is strongly preferred.
- Experience working with consumer-facing products, healthcare, wellness, digital health, diagnostics, health services, insurance, fintech, edtech, consumer apps, or subscription businesses will be useful.
- Experience managing digital acquisition campaigns and conversion funnels.
- Experience working with performance marketing, inside sales, CRM, customer support, and product teams.
- Experience launching new offerings or scaling early-stage consumer products will be preferred.
- Experience in a startup or high-growth environment will be an advantage.
Please note: We will only reach out to candidates whose profiles closely align with the role requirements.
